Add the egg whites and sweetener to the bowl of a stand mixer. Using the paddle attachment, beat on medium speed for about 10 minutes, scraping the sides as necessary.
Turn the speed down to low. Gradually add the butter a chunk at a time until each chunk is fully incorporated.
Add the vanilla and lemon juice slowly until it is mixed in. If making chocolate, add the cocoa powder slowly.
Turn the speed back up to medium and allow to beat for another 10 minutes. It might look curdled at first, but it should emulsify as it is beating.